Marketing Plan & Strategy

 

What is a marketing plan?

 

A marketing plan is a business document outlining your marketing strategy and tactics. It's often focused on a specific period of time (i.e. over the next ,3,6,12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps.

 

Your marketing plan is a road map providing you with direction toward reaching your business objectives. It needs to be referred to and assessed for results frequently.

 

In today’s online world, writing marketing plans is essential no matter your industry or company size. Having a marketing plan is one of the best ways to grow your business.

You need to know that marketing plans are not a static document. It needs to change and evolve as your business grows, and as new and changing marketing trends develop. Especially in today's changing world, you need to keep up-to-date on the best ways to reach and engage your market.

 

Many business owners create a marketing plan and then set it aside. (this is very bad behavior),

What needs to be included in a marketing plan?

1- YOUR COMPANY/BUSINESS GOALS
 

Make sure to include the goals you set for your company. They will define your decisions, timeframe, and strategy.

 

When establishing your company’s goals, evaluate where you are standing in the existing marketing and always set realistic, but challenging goals. In some cases, a target may sound like something tough to achieve or grasp. To avoid feeling overwhelmed or frustrated, divide the biggest goals into small and reachable milestones.

 

This will help, not only to sense that it is not impossible to accomplish, but it will keep you and your team always active and working.

 

2- YOUR STRATEGY TO ACHIEVE YOUR OBJECTIVES

Each approach will vary according to the product or service you are offering. What they all may have in common is a unique selling proposition (USP); what is your company best at that no one else provides? Be very thoughtful when deciding on your USP, since it will often be stated in emails, ads, websites, face-to-face meetings, etc.

 

3- AN EXTENSIVE DESCRIPTION OF YOUR TARGET

Specify who your customer is: age, gender, interests, level of education, etc. Understanding who your target is, will make it easier for you to establish which type of advertisement you want to create and through which channels you’ll distribute it.

4- YOUR ONLINE MARKETING STRATEGY

There are lots of marketing strategies such as social media marketing, search engine optimization, email marketing, paid traffic, sales funnel building, and more.

 

One of the best ways to choose your marketing plan is by spying on your competitors, you can use a tool like spyfu or ahreaf. These tools will show you where the traffic is coming from for your competitors, best performing landing pages, best ads and more.

Make sure you analyse at least 6 competitors and from there choose the best strategy from each person that you think may be best for your business.

 

5- YOUR COMPETITION

We all know that it is always better to keep your friends close and your enemies closer. Get to know who you are competing against: their weakness and strengths, their USP, future endeavors, etc.

 

6- POTENTIAL PARTNERSHIPS

You will need to join forces to defeat your competition. Look for possible partnerships with companies that sell something that complements your product. For example, if you are selling travel experiences, it could be profitable to join a hotel, some restaurants, an insurance company, etc. You will find these potential “new friends” when analyzing your customer’s journey. What will they do before and after they buy your product?

 

TO LEARN MORE ON HOW TO CREATE A MARKETING PLAN DOWNLOAD A GUIDE BELOW.